Product system case study
Playwall
A wall-mounted arcade machine concept designed as a modern entertainment object for contemporary interiors.
Overview
Arcade hardware designed for contemporary interiors.
Playwall brings a familiar arcade experience into a compact, wall-mounted product for contemporary interiors.
I approached the project across industrial design and interior context, developing the relationship between the cabinet, screen, controls, materials and installation. The aim was to give the product a clear identity while making its physical details work together.
Product Direction
An arcade experience designed around the room.
Moving the cabinet onto the wall became a starting point for the whole product. It freed the floor beneath the machine and changed how its proportions, depth and controls related to the surrounding space.
My background in architecture and interior design informed that relationship. I considered Playwall as an object people would live with, alongside furniture, lighting and other electronics.
The screen and projecting control surface keep its purpose immediately recognizable. The simpler cabinet and restrained detailing give the arcade hardware a place within a contemporary interior.
Interaction and Construction
The controls, cabinet and installation work as one system.
The control surface brings together two-player joysticks and buttons with a central trackball. Their arrangement gives the product its familiar arcade character and shapes the width, depth and visual balance of the cabinet.
The construction combines powder-coated steel with an ABS screen bezel and tempered glass. A 27-inch IPS display sits within that assembly, while the VESA mounting arrangement connects the product to the wall.
Rear access, ventilation and speaker openings are part of the same design. I developed these details alongside the overall form because each one affects how the cabinet is organized, accessed and experienced.
Design Development
Refining the proportions and the product’s character.
Sketches and technical studies helped me work through the relationship between the display, cabinet and control surface. I refined the larger proportions alongside details such as access panels, mounting features and openings, keeping the overall design coherent as the product became more detailed.
Color, materials and finishes were developed around that structure. White became the final color direction, giving the cabinet a quieter presence while the controls retained their playful character.
The other color studies show how the same product architecture can take on a different personality without changing the underlying layout.
Final Outcome
A connected approach to the physical product.
Playwall brings the room context, arcade interaction, cabinet construction and product identity into one design.
The project shows how I approach product development: considering appearance, use, internal organization and manufacturing together, then working through the decisions that connect them.
Image Gallery
Selected views across lifestyle, product overview, details, CMF, and development.
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